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May 04, 2017

90 Anni, 1000 Miglia exhibition. May 5, 2017 - January 7, 2018.

Brescia, May 4, 2017 – Today saw the presentation of the exhibition "90 Anni 1000 Miglia", the exhibition that will be hosted in the Museo Mille Miglia from May 5, 2017 to January 7, 2018, promoted by Automotive Masterpieces and the Museo Miglia Miglia, with the patronage of the Automobile Club in Brescia.


Innovative and 2.0, “90 Anni, 1000 Miglia” will be the unprecedented first exhibition of the cars that took part in the Mille Miglia speed race and that still continue racing to this day. Visitors will be transported back in time to view historical automobiles, including some quite eccentric pieces, jewels of the mechanic’s art that include some outstanding models Made in Italy. In this real, interactive narrative, the cars on display are flanked by touchscreen totems, dedicated websites, photos, videos, press reviews and a lot more, accompanying visitors along a route made up of history and authentic emotions that have been compiled by Automotive Masterpieces with unflagging perseverance, working in partnership with the Museo Mille Miglia.


In, addition, the 30 cars on show are displayed in chronological order, so that visitors can learn more about the history and characteristics of each automobile on show by visiting its dedicated website and using the variety of tools that provide access to each vehicle’s extra content: for example the totems located along the exhibition route or the feeds received from the beacons positioned on the cars themselves and the BLE technology (Bluetooth Low Energy). The visitor experience promises to be a real journey through the automobiles that become stories to be told, using a method commonly known in jargon as the “Internet of things”: this is the past that meets the future.


To some, it may even seem to be superfluous to describe what the Mille Miglia is, but we feel we have a duty at least to celebrate the 90th anniversary of the race that was the most famous in all of Italy from 1927 to 1957 and one of the most magnetic in the whole world. It was such an important race that the cars on display here would have a hard time avoiding the natural tendency to bring it back to life. In actual fact, some of these very cars will leave the museum to go and run the legendary race once again, then make their way back to the museum once their task is over. During the exhibition, other cars will take their place, updating the exhibition so that visitors can always look forward to constant changes in the exciting display.


“The real challenge is to draw up a global census of the cars that have competed in the Mille Miglia over the years, a truly immense task that is still underway today. We have tried to forge a link between past and future and technology will be an integral part of the exhibition, helping us to involve a broader audience and to promote the history of the world’s most beautiful auto race”, declared Sandro Binelli, general co-ordinator of Automotive Masterpieces, ex-Secretary General of the Mille Miglia from 2008 to 2012 and now the exhibition’s curator. “The mission of Automotive Masterpieces exhibitions lab is to make the motoring heritage digitally accessible, both to promote an exchange of ideas and knowledge and to develop further on our historical research”.


“For us it is a great privilege to see so many masterpieces come together in our museum”, commented Vittorio Palazzani, President of the Museo Mille Miglia. “We hope that the exhibition will provide an opportunity for us to approach a younger audience, too, so that it can learn about the history of the Red Arrow. Our aim with this exhibition is to forge new relationships with international collectors: it is thanks to their trust in us and to their cars that a visit to the museum will always be new and interesting.”


The organisation of this exhibition has been made possible by the special partners Chopard and Zagato, the main sponsor OMR Automotive and the sponsors AGI, Ambrosi, Camozzi Group, Finarte, Ivar, Streparava and Zurich.

The broader project also includes the forthcoming publication of a book and a 3D virtual exhibition. 




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