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2024: 140th Anniversary of the birth of Giovanni Bertone (1884-1972)

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Chronological point of view:

Section 1912-1935

Section 1936-1953

 

Designer point of view:

Section Mario Revelli di Beaumont

Section Giovanni Michelotti

Section Franco Scaglione








From: July 04, 2024
To: January 04, 2025
5 cars are counted for this anniversary

The great challenge that drove Giovanni Bertone to abandon, at the end of the last century, a hard life in the fields of Mondovì to learn the trade of “cartwright”, the difficult art of constructing wooden wheels for carriages and carts, gained new impetus when put to the test in that true breeding ground of talent that was Turin, a city already proclaimed capital of the Italian automobile industry. The passion he lavished on developing motor vehicles soon attracted the support of the few prestigious coachbuilders of the time, soon emerging as a leading figure as a result of his professionalism and absolute devotion to his work. The invaluable experience gained since 1912 in a humble workshop in Borgo San Paolo pointed him in the direction of constructing the first car bodies on behalf of a small number of customers but also preparing small special series of cars ordered by certain industries. This almost became a vocation for Giovanni who, just after the war, acquired new opportunities to create very elegant designs on Fiat, Diatto, Ceirano, Itala and Lancia chassis. All aimed at interpreting the clear trend that subsequently became the trademark of Bertone designed bodywork with harmonious shapes and sometimes sporting ambition. They also displayed the continuous progress in the machining techniques of various wooden structural elements and plating of steel and aluminium panels. Essential tools were well-trained labour and innate good taste in shaping the sheets of metal according to the sensitivity of the bodywork tracers responsible, at that time, for the design.

More than a century after its foundation, Carrozzeria Bertone offers a vibrant testimony of the period when the car experienced years of notable, courageous expansion, after the pioneering phase and moving towards greater circulation amongst the population. On the stimulus of a rationalist architecture, the range of cars conceived by Giovanni took on the role of leader in the fascinating race to find new formal construction proposals at the end of the 1930s.

 

140th Anniversary of the birth of Giovanni Bertone

The virtual exhibition on Giovanni Bertone guides the visitor from two different points of view - chronological, from 1912 to the mid-1930s, and 1935 to after the Second World War, a lively period in which the work of many coachbuilders focused on the delicate transition from an artisan dimension to that on an industrial scale.

The other point of view looks at the development of the design and craftsmanship the initial designers applied to bring the figure of the designer to life. It considers the first operations of Giovanni’s son Nuccio, 20, in the factory and the enlightened work of Count Mario Revelli of Beaumont, who became an authentic pioneer in that specific creative work. Two designers, Giovanni Michelotti and Franco Scaglione, soon to become famous, stood out at the end of the 1950s. Although they were craftsmen from discordant aesthetic schools of great formal impact, they both showed great talent in providing Carrozzeria Bertone with a vibrant and unmistakable identity.

The Curators

Curators are the historian Luciano Greggio and the general coordinator Automotive Masterpieces Sandro Binelli.

 

Co-curator of the exhibition is Luciano Greggio. Milanese, he graduated from the Bocconi University and was a firm supporter of the European Union even before Europe showed signs of setting it up – his degree thesis discussed the relationships and development of the car industry in the European Market. His almost maniacal passion for the international history of the car and knowledge of the main players made him one of the leading experts of the sector for many years. Luciano Greggio is the author of the book "Bertone" published in 1992 by Giorgio Nada Editore supplemented later by "Bertone 1991-1996" in July 1996 and finally to "Bertone 90 years from 1912 to 2002" always Giorgio Nada Editore.

 

Alongside Mr. Greggio, Sandro Binelli, enthusiast about design and history of the automobile, former organizer of the Mille Miglia from 2008 to 2012 and the concourse uniques special ones in Florence and St. Petersburg. In 2011 he organized a thematic exhibition dedicated to Bertone in Florence in collaboration with Bertone SpA and which was attended by Mrs. Lilli Bertone. Sandro Binelli today is General Coordinator of Automotive Masterpieces.

A special thanks to

Blackhawk Museum

 

Centro Documentazione Alfa Romeo

 

Collezione Lancia

 

Collezione Lopresto

 

Museo Bertone

 

Museo Nicolis

 

Museo Storico Alfa Romeo





Cars that have joined the lab


Chronological point of view:

Section 1912-1935

Section 1936-1953

 

Designer point of view:

Section Mario Revelli di Beaumont

Section Giovanni Michelotti

Section Franco Scaglione

1921 SPA 23S (one-off)
1921 Lancia Kappa
1922 Itala 50
1922 Lancia Trikappa
1923 Fiat 501S
1924 Fiat 505
1925 Fiat 509
1925 Diatto 20A (small series)
1928 Lancia Lambda
1928 Itala 61 
1931 Lancia Artena (small series)
1932 Lancia Augusta (small series)
1933 Fiat 518C Ardita 
1933 Lancia Astura (one-off)
1934/36 Fiat 508 quattro marce (versione Berlina della Signora) - (series – seeAM eligible categories)
1934 Fiat 527S (small series)
1936/37 Fiat 1500 (small series)
1937 Lancia Aprilia (small series)
1938 Fiat 500 Topolino (small series)
1938 Fiat-SIATA Amica (small series)
1938 Fiat 1500 (one-off)
1938 Fiat 508C 1100 (small series)
1938 Lancia Aprilia (small series)
1943 Fiat 2800 Lurani (one-off)
1947 Alfa Romeo 6C 2500 (one-off)
1947 Fiat 500 Competizione (one-off)
1947 Lancia Aprilia (small series)
1947 Fiat 1100 (small series)
1947 Fiat 1100 Stanguellini (smallseries)
1947 Lancia Aprilia Stanguellini
1948 Fiat 1500D (small series)
1948 Fiat 1100 Derby (series – see AM eligible categories)
1950 Fiat 1400 (small series)
1951 Ferrari 166 Inter (one-off)
1951 SIATA Amica (small series)
1952 Arnolt MG TD (series – see AM eligible categories)
1952 Borgward Hansa 1800 (one-off)
1952 SIATA 208 CS (one-off)
1952 Fiat Abarth 1500 (one-off)
1953 Arnolt Bristol (smallseries)
1953 Aston Martin DB 2/4 (one-off)




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