In 1969, Giorgetto Giugiaro’s key position at Ghia ended and he was replaced by Tom Tjaarda in the position of Head of the Style Office at a time of design crisis for the Turin company; he disclosed some styling concepts on the mechanical components of the Lancia Fulvia 1600 Competizione and the Flaminia, both presented at the Geneva and Turin Motor Shows. The latter, the Marica coupé, was conceived as a car to be produced at the Lancia Chivasso factory during the last period of the Pesenti management and flaunted an elegant, harmonious bodywork with a good styling balance and square glass surfaces. The development of the project was precluded by Lancia’s entry into the big Fiat concern at the end of 1969.